Commerce strategy development
When you embark on a project with Welcom Digital, you will benefit from our many years of commerce experience and our value-add consultancy services.
Whether you are a start-up business taking your first steps online or are an established business with ambitious growth plans, we can help you design and implement a best practice omnichannel strategy to meet your goals.
We will start by understanding your vision, we'll then help you to establish your objectives and define a clear plan of how to get there.
Our commerce consultants will guide you through a process of user-centric design, whereby all major decisions are taken from a user's standpoint. This ensures the solution delivered at the end of the project is fit for purpose and meets the needs of those who use it.
We take a consultative approach to everything we do and make considered recommendations based on analytics and best practices.
We will tailor our consultancy style to meet the specific needs of your project and can operate in a number of capacities, from an external peer reviewer of a specific digital channel, through to a fully integrated strategic partner.
Our commerce consultants are at handduring every stage of your project and offer the following services:
Website expert reviews
Let our Commerce Consultants critique your existing website and make recommendations to improve conversion, build loyalty, enhance your brand and reduce support costs.
Areas we can review include:
Website Architecture & Content Structure
Search Engine Optimisation
User Journey & Calls to Actions
We can also review your competitive landscape and provide best practice examples to inform and inspire.
With so much to consider and at stake, starting a large scale commerce project can be daunting. That's why we offer a series of structured workshops led by our technical commerce consultants to help define your objectives, unearth requirements and scope any required integrations.
Conversion rate optimisation (CRO)
We can help you get the most out of your website.
To gain an understanding of your customers' onsite behavior, we can perform a site-wide analytical review. We'll analyse the customer journey and suggest ways to improve user experience, thus maximising conversion.
Commerce project definition
Following the discovery workshop and requirements capture, your consultant will apply best practice principles of UX design to produce an interactive wireframe prototype of your solution. This will then be documented in the form of a Functional Specification/Product Backlog with enough technical clarity to commence the development process.
For more details see our project processes.