As part of the Penguin Random House group, DK issues multilingual educational reference books for children and adults in 13 countries around the world. As a result of this international customer base, DK's web presence was scattered across numerous regional websites.
The key issue for DK was providing a strong user experience for their international customer base. They needed a website that could provide relevant, personalised information, without the need to browse through an entire catalogue of publications. This was not only important from a customer experience viewpoint, but also for their employees who regularly needed to manage the site's backend.
The solution - a searchable web platform
Welcom Digital was able to combine UK, US and Canadian catalogues into a single, searchable web platform that centrally managed English language culture variation. Three markets of the site were also created with two catalogues and two currencies (GBP & USD).
This new platform uses IP detection to customise individual content by location, as well as provide an integrated EPiServer commerce solution to ensure customers can buy books locally via DK's retailer partners.
As one key objective of the new site was to improve speed, the design incorporates technology that delivers a fast, seamless page-to-page customer experience. The new site features intelligent media management, using URL transformations to always deliver assets such as product images to the user via a Content Delivery Network.
In addition, further development involved:
Utilising EPiServer FIND, to enable an advanced search experience including Type Ahead functionality and highly customised, Multi-facet product filtration controls
Responsive design and build
Delivering a site that is fully responsive/ device agnostic utilising the Bootstrap framework
Developing integrations, mappings and conversions with their existing system Bilbio 3
Sensitive content restriction
Developing a Sensitive content (18+) warnings and restriction mechanism for specific content types
Furthermore, content caching technologies improve site performance and the use of Schema markup and Facebook's OpenGraph protocols have also made pages from the site better optimised for search and social sharing.
Nigel Welch, CEO of Welcom Digital said:
It has been a great pleasure working with Dorling Kindersley to deliver a fully integrated international web platform. Our agile development approach has enabled us to work collaboratively with the client to meet their business needs including integration with existing systems such as Biblio 3.
By utilising the EPiServer 7 platform as the CMS engine, we were able to fulfil multi-market requirements whilst providing DK with an easy-to-manage solution for delivering relevant, real-time information to their customers.